Bring back human connection with a simple piece of mail
Five reasons to use direct mail
It’s no secret that there are tons of ways to reach consumers in this day and age. But there is a secret weapon that stands out among the communication crowd. (Okay, we’ll tell you—it’s direct mail.)
1. Something we’re finally allowed to touch
Touch is a fundamental need, but we’ve found ourselves in a touchless world as of late. However, haptics in the form of direct mail can bring a hands-on experience to our hands-off world. Not only does direct mail satisfy the human need for tangible interaction, it also works wonders for getting your messaging to stick: 62% of consumers say direct mail has inspired them to take action (“2022 State of Direct Mail,” Lob and Comperemedia).