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For printers and brands alike, the future must be both profitable and sustainable. Can plant-based inks make a meaningful contribution?

David Sax enthuses about the success of the analogue fightback in the digital age.

If you want to maximize your marketing ROI, you need to test, test, test. And this is just as true for print marketing as for any other media.

Want to make your customers buy something? Let them touch it. Joann Peck explores the world of conversion psychology, and what this latest weapon in the marketeer’s arsenal means for consumers

Could you design a building blind, using only touch? Blind architect Chris Downey does – & the results are amazing.

Selecting the right form factor for your direct mail depends on its goals.

This six-video series of video shorts by renowned neuroscientist Dr. David Eagleman looks at communications through the lens of neuroscience, exploring how media shapes the brain and consequently the way a brand is perceived.

Two neuroscientists explore the power of touch – our first sense to develop in the womb – and why it’s key to our health, happiness and connection to the world.

As the outlook for the book manufacturing market remains buoyant, one growing trend is a shift to digital inkjet printing – a printing technology that combines the responsiveness and adaptability of digital printing with the straight-to-paper immediacy of inkjet.

The future of print is already here – and it’s digital, innovative and customised.

Building a sustainability strategy is something that companies should take advantage of and can bring multiple benefits